Bronner Bros. Hair Show — RECAP!


Tonya Floyd (L) and Suzie Hill (R), two Colondar models, attracted attention to our booth.

The Bronner Bros. show in Atlanta proved to be an amazing place to talk about colorectal cancer.

Why Bronner Bros.?

Because screening rates are lower among the African-American demographic, we partnered with The Center for Colon Cancer Research at the University of South Carolina to host an educational booth that distributed life-saving information and attracted attention among African-Americans. Our relationship with Rodrick Samuels and the Profile Barber Institute made the hair show a perfect way to reach our target audience.

Our Exhibit

For two days, our exhibit hosted Colondar models Tonya Floyd (2014) and Suzie Hill (2008), two women diagnosed with CRC under age 50. Kendra McBride from the University of South Carolina Center for Colon Cancer Research and her daughter walked the floor of the show handing out t-shirts, giving people temporary blue star tattoos and inviting people to sign up for more information. Gernelle “Gigi” Lewis, an Atlanta resident who lost her father to colorectal cancer earlier this year, also volunteered. Her big personality had groups of people of all ages stopping by the booth for more information.

Understanding CRC Misconceptions

Not only did we tell people about CRC at the hair show, but our team also walked away with an education. As we talked with hair show attendees, we realized some of the misconceptions of colorectal cancer, particularly in the African-American community.

For example, some who we met told us:

  • They’d never heard of colon or rectal cancer. 
  • Many men assumed women were exempt from getting colonoscopies (and in turn, colorectal cancer.)
  • They thought prostate cancer and colorectal cancer were linked.

At the end of the event, we collected names and emails of individuals eager to learn more about Fight Colorectal Cancer and cancer prevention. Although we were one booth in a sea of many, we actually had requests to appear at additional hair shows to educate more about colorectal cancer in the future.

As an organization, we strive to inform the public of the truth about colorectal cancer.  We know that screening saves lives. Both men and women are at risk. And family history can increase your risk.

And now, many hair show attendees do, too.