RECAP: Fight Colorectal Cancer on Times Square

Fight Colorectal Cancer One Million Strong Event

We gave you a small taste of what happened on Friday.

But today we’ll give you more!

THANK YOU to everyone who promoted our One Million Strong Kickoff – either in NYC or from a distance.

Remember – you can still take the pledge to become a part of One Million Strong.

Get Behind a Cure.

WARNING:  Awesomeness ahead – get ready for this!

Success:  One Million Strong – Times Square Kickoff

We made quite the “splash” for the colorectal cancer community. Just take a look:

Extra, Extra… There’s a 20-foot Colon in Times Square! [press coverage]

Turns out ladies and gents of the news media couldn’t resist a giant colon sitting in Times Square, either. Take a look at some of the fun media exposure we received so far!

No war is fought alone… [sponsors of the event]

Of course, none of this would be made possible without awesome sponsors. We cannot say thank you enough to these organizations for making this event happen!

And – our NASDAQ Billboard sponsors:

And… our community partners. You all rock!

Excuse Me Miss – We Need your Pledge! [numbers from Times Square]

We met TONS of people during our Time Square event! Official counts are coming in, but so far:

  • Over 500 people walked through the Super Colon!
  • Over 400 people made the One Million Strong Pledge!
  • THOUSANDS of flyers, hats, t-shirts, bags and stickers promoting One Million Strong and colorectal cancer awareness went out among New York City!

The Tweets Read Across the world [social media success]

Not only did those in NYC feel the excitement, those in the Twitter-verse and on Facebook also felt the excitement! Just look at what ONE DAY on social media stirred up:

  • 168 NEW FACEBOOK FANS! Our posts reached at least 43,717 people!
  • Our #1MilStrong hashtag had the potential exposure of reaching 98,823 people!
  • On Friday, March 1, 351 tweets about #1MilStrong and #ColonCancer awareness, reaching 371,280 Twitter users
  • On Saturday, Sam Champion of Good Morning America (over 130K followers) and the band Lady Antebellum (over 200K followers) followed suit by tweeting information about colorectal cancer awareness month kicking off in March; reaching another 300k Twitter users.
  • Reuters’ medical journalist, Andrew M. Seaman tweeted about the Super Colon:

    @andrewmseaman:  I think I passed a giant colon in Times Square on my way to work this morning. Looks like @FightCRC has something to so with it.

  • Trade publication, Gastroenterology and Endoscopy News (@gastroendonews) joined One Million Strong:

    @gastroendonews I just joined 1milstrong in the fight against colorectal cancer! pledge today at 

  • Lady Antellebum helped bring some awareness to our big day!

    @ladyafans: RT @FightCRC: Charles Kelley of @ladyantebellum in our #1milstrong PSA as it plays in Times Square

  • New York Presbyterian Hospital tweeted about the Super Colon:

    @nyphospital: Spotted in @timessquarenyc: @fightcrc’s #supercolon. #coloncancerawareness #1milstrong

  • Kid Chocolate (Professional Boxer) tweeted about One Million Strong:

    @KIDCHOCOLATE: I luv a good fight! I joined #1MilStrong 2 fight #ColorectalCancer! Meet me 4 pics&autographs #FridayMarch1st in #TimesSq3PM w/ @FightCRC

See for yourself [event photos & videos]

Last but not least – see for yourself. We’ve got great photos and videos that captured the entire day.

Thanks again to everyone who made Times Square come alive with colorectal cancer awareness!

We are One Million Strong!

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