Last fall Rob Michelson, stage IV colon cancer survivor and C3 advocate, came up with a great little idea — have C3 ring the opening bell of the New York Stock Exchange (NYSE) in early March to “ring in” Colorectal Cancer Awareness Month. As Rob works for the Exchange, he knew exactly what we needed to do to make this happen. He helped C3 write the necessary letters to the right people.
We found out late Friday that indeed, C3 will ring the opening bell of the NYSE Monday, March 5. Rob, as well as Carlea Bauman, C3 Executive Director, and Kate Murphy, C3 Director of Research Communication, will be there to represent C3 and the many people affected with colon and rectal cancer.
You can watch the ringing of the opening bell several ways:
- Live on the cable channel CNBC exactly at 9:30 am Eastern;
- Live web cast from the NYSE web site beginning at 9:25 am Eastern; or
- Via an archived version of the web cast from the NYSE web site.
Rob wrote the following in an Advocacy Blog post of his:
“C3 advocates through its action — and that’s what gives it its unique focus within the CRC community and gives it an opportunity to transform the movement for greater impact.”
Congratulations, Rob, for advocating through your actions!



March 05, 2007 at 1:11 am, Tom Foeller said:
I stumbled into this website at an opportune time. I just completed roughly a years treatment for stage 3 rectal cancer and have made it one of my life’s missions to increase the awareness of the disease along with screening and preventative measures. Tonight I ordered a medium event package of materials and will promote them to my sphere of influence. I’ll also tune into tomorrow’s NYSE colorectal event and help promote corectal month.
I’m happy to hear about the colrectal coalition and am anxious to lean more about it.