Reaching Millions through One Million Strong



The New York City kickoff of One Million Strong reached millions as people participated in the event in Grand Central Terminal, logged online and lent their media outlets to ‘march’ for the cause on March 3, 2014.

Success in The City:

yoga-colon-cancer-grand-centraOur event did not disappoint. So many survivors, caregivers and advocates braved the cold and traveled amidst winter weather advisories to join us! THANK YOU to all of you who came out to march with us! The day was absolutely amazing. Here were a few of our high-points:

> Grand Central Terminal hosted our event as hundreds came and participated in yoga and zumba, walked-through the Colon Cancer Alliance’s inflatable colon, watched a vow renewal ceremony of survivors and caregivers, heard Craig Campbell sing, met New York City nonprofits and learned about colorectal cancer.

rose-cmv-dress> Carmen Marc Valvo designed an amazing gown for Rose, our Grand Marshall of the One Million Strong March and a survivor/advocate.

> Craig Campbell serenaded the 18 couples who renewed their vows – making sure to play his new hit “Keep them Kisses Comin’.

> The support of the colorectal cancer community in NYC gave us strength! A special thank you to Drs. David Greenwald and Mark Pochapin for speaking during Opening Remarks!

> The American Cancer Society joined our cause and Kris Kim, Vice President of the American Cancer Society’s Eastern Division, spoke about the 80% by 2018 screening goal.

> Volunteers flew in from across the country to help with the event and our presenting sponsor, Bayer HealthCare, brought an army of volunteers!

> Over 200 signed up to march with us in the One Million Strong March down 43rd Street to Times Square.
A great group of advocates, survivors and sponsors rang the closing bell at NASDAQ.

nyc-marchstat-colon-cancer> Our evening event – Blue is the New Black – featured Carmen Marc Valvo’s private collection of blue gowns including a dress owned by Katie Couric and one worn to the Oscars by Grace De Niro (Robert De Niro’s wife) the previous evening.

> Craig Campbell entertained guests as he broke out several of his songs while guests danced and dined.

> Carlo’s Bakery – AKA Cake Boss – donated cupcakes for all evening event attendees.

> Our raffle during the Blue is the New Black party raised over $4,000 which was matched by two anonymous donors - totaling over $12,000 raised for Fight Colorectal Cancer!

Amazing Support from our Online Community:

Even those who couldn’t join us in NYC were quick to be a part of One Million Strong! As we monitored website traffic and social media hits throughout the day, we watched awareness go up as our numbers increased! Take a look at some of these stats:

> 3,763 tweets reaching over 12.1 MILLION followers on March 3 (using @fightcrc, #1MilStrong & #MarchforCRC)

> Notable “tweeters” included a retweet from Katie Couric and Carson Daly, several tweets from Craig Campbell, a mention by BET/ Entertainment Tonight reporter Rocsi Diaz and special shout-outs from the American Cancer Society


> Just shy of 500 people joined the Virtual March within the first 2 weeks of the kickoff.

> On March 3, we saw social media go up:  2.5% Twitter followers, 11.5% Instagram and 6% on Pinterest

> On Facebook, our posts reached over 200,000 users and we broke 10,000 likes! 

> Between March 1 & March 4, our website received over 10,000 visits.

> We broke our ‘page hit record’ of 3K with over 5,000 page hits on Monday, March 3.

THANK YOU to all who ‘marched’ with us via social media! You made a difference!

The Media Went Marching, Too

In addition to the amazing event turnout and booming social media and website figures – the media turned out to offer great support to our cause! Take a look at some of the hits and coverage we received:

captain-colon-one-million-strong> 14 original articles from local and national consumer outlets

One highlight: New York Magazine attended and published a lengthy article on the Grand Central event. The reporter highlighted her conversations with a number of supporters including volunteers, couples and sponsors

> 11 broadcast hits reaching over 77 million viewers

The Today Show aired a segment on colon cancer awareness featuring seven CRC survivors including fashion designer Carmen Marc Valvo, Danielle Burgess, Rose Hausmann and others. Dr. Mark Pochapin joined hosts Hoda Kotb and Kathie Lee Gifford for a live, in-studio discussion about colon cancer risks and the importance of early screening.

The Cody Allen Show (CMT Radio) aired an interview with Craig Campbell, who spoke of his connection to colon cancer and his involvement with FCC’s campaign and encouraged listeners to join the Virtual March.

FOX and Friends invited Craig to come in-studio to perform his songs and talk about colon cancer. He also did an “After the Show” with them. Craig also appeared on I Heart Radio.


> More than 1,700 online newspapers published about Colorectal Cancer Awareness Month and Fashion (Carmen Marc Valvo) shining a spotlight on the cause

Stories syndicated by sites such as Bloomberg, BioPortfolio.com OneNewsPage.us, CBS8.com, DigitalJournal.com, BizJournals.com, WNCN.com, Albany Business Review, KTEN, WFSB.com, Los Angeles Times, SFGate.com, Chicago Tribune, Houston Chronicle, Milwaukee Journal Sentinel, AppealDemocrat.com, The Daily Times, Seaside Courier, ScoopSanDiego.com and more than 1,700 other local newspapers across the country

> 905 airings of the audio news release in 47 states, reaching 5,368,833 listeners

> Our PSAs & photos displayed in Times Square on the NASDAQ tower & marquee for over 1,704 minutes. A value of  $114,425 donated to colorectal cancer awareness!

 Keep the Movement Going!

march-colon-cancer-sandyWe couldn’t be more happy with the kickoff of One Million Strong this year! We want to thank our sponsors and partners once again for this amazing event – we couldn’t have done it without you!

To check out photos from the event – see our Flickr account.

To catch a clip of our Opening Remarks, go here.

And make sure to follow us on social media & sign up for our email list to stay up with all of the news!


Make sure to Join the Virtual March

Check out our next event in Portland – One Million Strong is going Coast-to-Coast

And see other ways YOU can become part of One Million Strong.

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