Facebook, Twitter, blogs, Flickr, YouTube. It’s a new world of real-time communication online that goes way beyond email.
Social media is not a new concept to C3. We introduced our Research & Treatment news and Advocacy blogs over four years ago. Now we’re on Facebook (http://www.facebook.com/ColorectalCancer) and Twitter (http://www.twitter.com/FightCRC). What we lack are the resources to take our social media presence to the next level.
Our problem as colorectal cancer advocates is that there are so many wonderful causes competing for your time and attention. To get the attention for colorectal cancer that will help us make a difference against the disease, we know that we need to get our social media campaigns running on a much larger scale. We need thousands of followers and fans instead of hundreds. We need to get people talking about colorectal cancer with their friends and family. People who can talk about colorectal cancer can get others to take action against it.