Tag Archives: crc awareness

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I HEART BOOTY: BRINGING ADVOCACY AND AWARENESS THROUGH FUNDRAISING

I HEART BOOTY: BRINGING ADVOCACY AND AWARENESS THROUGH FUNDRAISING

Generous, motivated and fun are three words we’d use to describe Jesse Sansevere and the guys at I Heart Booty. Last month, they organized a fundraiser at Bertuccis restaurant in Shelton, CT, to raise awareness for Colorectal Cancer Awareness Month and funds for Fight Colorectal Cancer. This is all in addition to the buzz they’re creating through the chunky blue “I Heart Booty” brands adorning most all Fight CRC advocates’ wrists these days. “Knowing that colorectal cancer is the second leading cause of cancer related deaths, that it’s curable, and that it has become more frequent in adults younger than 50 drove me to want to do something. Back in 2010,

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