2021 Ambassador Feature: Keilah Goff


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The year 2020 will be memorable for all of us, but at Fight Colorectal Cancer (Fight CRC), we had the pleasure of welcoming a new class of Fight CRC Ambassadors.

Despite all of the difficulties of 2020, especially with Stay-at-Home orders and social distancing, our Ambassadors found creative and interesting ways to get their messages into the world and to share their mission, which also is our mission: We FIGHT to cure CRC and serve as relentless champions of hope for all affected by this disease through informed patient support, impactful policy change, and breakthrough research endeavors.

We are thankful to our Ambassadors as they finish out their introductory Ambassador year!

Keilah Goff hails from Dunn, North Carolina. Fight CRC had some questions for Keilah about her experience as Fight CRC Ambassador:

Q: What is your connection to CRC?

A: I am a patient/survivor.

Q: What does being a Fight CRC Ambassador mean to you?

A: My time as an ambassador has helped me share my experience as a stage IV colon cancer patient; challenge the fears, stigmas, and misconceptions surrounding cancer; and promote better screening, prevention, and treatment.

Q: What compelled you to apply to be a Fight CRC Ambassador?

A: I wanted to help people avoid ever facing a devastating cancer diagnosis.

Q: What have you learned during your introductory Ambassador year?

A: I have learned more about the politics involved in medical policies and treatments.

Q: This year, our Ambassador stories reached millions! From being featured in Fight CRC communications, Times Square, and local media, your face has been everywhere. What was the most exciting part for you?

A: Sharing the Fight CRC message in interviews with two local television stations was the most exciting part for me.

Q: What's your FAVORITE thing about being an Ambassador?

A: I have enjoyed meeting other CRC patients and survivors, and hearing their stories.

Q: Have you noticed growth within yourself over the past year?

A: I gained a new interest in encouraging healthy food and eating policies.

Q: Would you recommend getting involved with Fight CRC to others?

A: I highly encourage any CRC patient, survivor, or caregiver to get involved with Fight CRC. It is a highly rated nonprofit organization, but more importantly, Fight CRC is the best outlet for information and support for anyone dealing with CRC.

Q: What motivates you to advocate for the CRC community?

A: I want to make sure no one ever has to face a devastating colon cancer diagnosis.

Q: What advice do you have for those who recently have been diagnosed or who have loved ones who recently have been diagnosed?

A: Don't allow the fear of cancer to overwhelm you. Visit the Fight CRC website for the best information about CRC, available treatments, and support.

Q: How will you continue your efforts beyond the close of your introductory Ambassador year?

A: I will continue to share my story, encourage people to be screened, and promote healthy lifestyles to prevent cancer.

Sadly, Keilah passed away on July 24, 2021. Keilah was a light. Even though our team had only met her through Zoom, you could feel her energy and spunk for raising awareness for this disease. We will continue this fight in her honor. We are sending our thoughts and love to her husband and children. 

Fight CRC is grateful for the support of Keilah and the 2020-2021 Fight CRC Ambassadors as they continue to serve as relentless champions of hope!