Partnering with Mayo for #StrongArmSelfie Campaign


Press Releases
hero symbol


Fight Colorectal Cancer and Mayo Clinic Kick Off #StrongArmSelfie Campaign for Colorectal Cancer Awareness

Strike a “strong arm” and post to raise awareness about the second-leading cancer killer

ALEXANDRIA, VA — February 23, 2015 — Colorectal cancer impacts 1 in 20 individuals and is the second-leading cause of cancer deaths among men and women in the U.S. To raise awareness, encourage screening and unite the over one million survivors of the disease, Fight Colorectal Cancer and Mayo Clinic have created the #StrongArmSelfie social media campaign. The campaign asks individuals to publicly post a photo of themselves flexing a “strong arm” on social media, resulting in increased awareness and funds. For every photo posted with the #StrongArmSelfie hashtag, Bayer HealthCare will donate $1 to Fight Colorectal Cancer.


The #StrongArmSelfie page houses the photos feeding from Facebook, Twitter, Instagram, Vine, Google+ and Flickr. It also offers links to content from Mayo Clinic with information on the signs and symptoms of colorectal cancer, a video from Mayo Clinic gastroenterologist Paul Limburg, M.D., M.P.H., on screening options and resources available to patients.

“Nearly 50,000 people die from colorectal cancers each year, but it’s actually quite preventable,” said Dr. Limburg. “We’re pleased to participate in this campaign with Fight Colorectal Cancer and encourage screening and prevention. Colon cancer screening is highly effective and there are many options. We want everyone to know that the best screening test is simply the one that gets done.”

“We are so energized by this project with Mayo Clinic for March - Colorectal Cancer Awareness Month,” said Anjee Davis, president of Fight CRC. “We feel very fortunate to have this opportunity to join forces via social media. We know that together we’ll be able to reach patients and their families with an extraordinarily important message about strength and prevention of colorectal cancer.”


  • Colorectal cancer is the 2nd leading cause of cancer-related deaths in the U.S.
  • Colorectal cancer is preventable. Several screening options exist.
  • 1 in 3 adults age 50 & older have not been screened.
  • Estimated 132,700 will be diagnosed in 2015.
  • 90% survival rate for cancers caught early.
  • Over one million survivors living in the U.S.
  • Risk factors include: alcohol; smoking; obesity; poor diet and nutrition; family history.
  • Prevention includes: screenings; regular exercise; diet of fruit, vegetables and whole grains; healthy body weight; red meat limitations.

About Mayo Clinic

Mayo Clinic is a nonprofit organization committed to medical research and education, and providing expert, whole-person care to everyone who needs healing. Mayo Clinic’s digestive diseases program is one of the largest, most integrated programs in the world. With more than 100 specialists working together to treat virtually every gastrointestinal condition and disease, the depth and breadth of its practice is what positions Mayo Clinic to be consistently ranked as the nation’s top gastroenterology and GI surgery program by U.S. News and World Report.

About Fight Colorectal Cancer

Fight Colorectal Cancer is a leading colorectal cancer nonprofit in Washington, D.C. Through patient education, advocacy and research funding the group spreads awareness and demands a cure for the second-leading killer in the United States. As the leading advocacy group, the organization serves as a resource for colorectal cancer patients, grassroots advocates, policy makers, medical professionals and health care providers.

One thought on “Partnering with Mayo for #StrongArmSelfie Campaign

  1. If people can avoid getting surgery when they have advance rectal cancer because of the help from a gastroenterologist, then more people should be getting help from them. They will be able to inform people of the best way to do thing and a good way to go about things. They will even walk their patients step by step through the whole thing. That way they never have to do this on their own.

Comments are closed.