Tag Archives: consumer drug advertising

Drugs Ads Prompt Requests to Doctors for About One in Ten Patients

Media ads for prescription drugs prompted 7.5 percent of people in a recent survey to ask their doctor about a prescription. But the doctors only agreed about a third of the time. They were more likely to go ahead and write a prescription when the person asking was over 65.  Almost half of seniors (46.4 percent) were given a prescription for a medicine that they saw advertised and asked their doctor about. In the same survey, 6 out of 10 people said that ads for nutritional supplements weren’t trustworthy, but 12 percent bought the supplements based on the ads anyway.