With the highly anticipated 90210 reboot, FOX honored the legacy of Luke Perry by hosting a Tweet-to-Donate campaign where they donated $5 to the fight against colorectal cancer when tweets included the hashtags #BHPeachPit & #FightCRC. Thank you to everyone who joined in! FOX is donating $50,000 to support colorectal cancer patients and their families.
If you’re in the Los Angeles area, check out the 90210 Reboot Pop-up at the Peach Pit.
Peach Pit Pop-Up
Dates: August 1 – 3, 2019
Location: BH90210 Peach Pit Pop-Up – 7507 Melrose Ave. Los Angeles, CA 90046
Luke Perry was best known for his portrayal of Dylan McKay, on Beverly Hills 90210, and most recently his role on the comic-based CW series “Riverdale,” in which he played Fred Andrews.
But to Fight Colorectal Cancer (Fight CRC), one of his most important roles was as a passionate and dedicated advocate working to spread awareness of the importance of colorectal cancer screening.
Luke became a Fight CRC advocate at the request of his close childhood friend, Chad Schrack, whose wife Sheila is a colon cancer survivor. The two childhood friends grew up in a quiet, rural Ohio community, riding mini-bikes and climbing trees. Even after Luke moved to California to pursue acting, Luke and Chad remained close friends. When Chad’s wife Sheila was diagnosed with colorectal cancer at just 38 years old, the family banded together.
When Chad made a call to Luke, he immediately sprung into action in support of his friend. Luke joined Chad and Sheila to shine a light on colorectal cancer.
“When you get a diagnosis like this, it may be one member of the family that gets a diagnosis, but the entire family is greatly affected,” Luke said. “My friend asked me to do something, and the answer was just simply, yes.”
Over the last 5 years, Luke joined his friends raising awareness nationally on The Doctors, FOX News, Rachel Ray, producing a PSA, and supporting Chad walk across the United States. He even walked alongside Chad on the final miles of Chad’s Cancer Stroll across the country to raise awareness for colorectal cancer and veterans suicide.
“Our hearts go out to Luke Perry’s family, and our dear friends & Fight CRC advocates Sheila and Chad Schrack on the loss of their dear friend,” said Anjee Davis, Fight CRC president. “Luke was passionate, sincere, and a true believer in the effort to save lives through prevention. His dedication to Fight CRC was a testament to the amazing relationship that he, Chad and Sheila had, as well as the genuine person he was in helping others. He was always willing to share our cause and message that colorectal cancer is preventable. We are forever grateful to him and we will miss him dearly.”